Sunday, 30 March 2014

Laura's scripts for the presentation

Slide 1 – Group Introduction

-          Hi, we are Luna Wall coverings, a specialist company producing glow in the dark wallpaper.
-          In our team we have Jinnipa, Jordan, Justyna, Katie and myself Laura



Slide 2 – Inspiration

-          Our initial inspiration for our product came from Bioluminescence; which is the light emitted from living organisms
-         They have a wonderfully vibrant and otherworldly quality to them, and I thought it would be great to bring this into a product somehow.
-          At this stage there was a lot of questions to be answered as to whether it would be a plausible idea to take further. Such as, would it be possible to grow our own bioluminescent algae?



Slide 3 – Surface Design Show

-           It was when I went to the Surface Design Show this year that our idea of bringing light to a product was first supported.
-         There was a lot of innovative surfaces that were incorporating light in some way or another so there seemed to be a trend for it.
-         It seemed to me that these surfaces were aimed for more of a commercial use and that perhaps there was a gap to bring it into a more domestic market.
-         One company in particular called Light + Matter + Dream were really inspirational.
-         They had managed to incorporate natural luminescence into their own hard materials such as resin and stone
-         They wouldn’t tell me exactly how this worked by I felt light was definitely an avenue that we as a company should go down
-         We had limited knowledge of how Bioluminescence could be applied to a product so we looked for other options for how we could incorporate light into a product.



Slide 8 – Quotes

-         We did some research and found some quotes that back up the idea of young professionals wanting to live in a more personalised and trendy accommodation.
-        They are likely to be reluctant to spend any money themselves to decorate somewhere that they don’t own. - Therefore, anything that the land lord can do to give their properties more character and style, is definitely going to attract them.



Slide 23 – Glow Pigment

-        Emits visible light for 20 years without any perceivable changes in its properties. So the customer would be spending money on a quality product that will last.
-         It soaks up the light during the day, whether natural or artificial light and then releases it when it gets dark. So it would recharge every day and so would be a continuous cycle.
-         It contains no radioactive or toxic materials so it’s completely safe for domestic use
-         Has a melting point of 2400 degrees Fahrenheit, so isn’t a fire hazard
-         Comes in a variety of colours. Green and blue shades have the strongest light emission of a few hours while the orange and red shades are the weakest with only approximately half an hour’s strong glow.
-        This impacts the colour range that we are able to use on our product, being limited to the blue and green shades as can be seen in our designs. We want the glow to last as long as possible, not fading after only half an hour!
-       The ink is usually made by mixing glow in the dark pigment in a powder form, with a clear binder.
-        It is then suitable for using in a variety of ways, such as Flexo printing as we will be using to print our wallpaper.




Slide 24 – Prototype

-         Flexo printing is a very cost effective method of printing used increasingly in industry. It uses a flexible rubber like relief plate to print the imagery. Sort of like a stamp that rotates. So each colour in the design would have a separate plate made.
-         So the design shown here would have four plates. Three for the grey tones and then the gow in the dark pigment on top.
-        We’ve chosen this method of printing as it’s cost effective and also allows a wide range of inks to be used, such as the glow in the dark ink. Whereas other printing methods aren’t so flexible.
-         For the prototype I have used screen printing instead as that’s what is available at Uni.
-         I decided to build up the design using colour separations, where I had to expose each layer separately onto a photoscreen.
-        The photos here show the stages of the printing process as each layer gets printed.
-         I sourced some glow in the dark paint which is slightly different to the ink we intend to use, but it shows the general idea. As you can probably feel, it’s quite rough to the touch so I ended up painting it on by hand rather than risk it blocking a screen.
-        The design is printed on a much smaller scale than what’s shown on our visualisations, and this was done for the purpose of you seeing the whole design  not just a small area at the realistic scale.



Slide 25 – Testing

-        When it comes to health and safety tests, we are going to need our product to be tested for:
-          Fire resistance as it may end up near a fire place or heater
-        Tearing strength for when the customer puts the wallpaper us, we don’t want it to rip easily
-         Abrasion resistance in case anything rubs against it
-         Wash-ability for if the wallpaper needs wiping down if it got marked or something spilt on it
-         Pollution gasses in case of someone smoking near it, we don’t want it to get easily discoloured
       And finally light, as sunlight can bleach and change colours.


   Laura x

Friday, 28 March 2014

EGOnomics

I was just reading through what I talked about in the first presentation that we did and I was reminded of this website called Faithpopcorn.com that Katie mentioned quite a while ago. 

It's really good for further consumer lifestyle trends to back up our target market. I found a trend on there called EGOnomics which is based on consumers craving recognition for their individuality. I think this really links to our product being suitable for young professionals as it will bring individuality to their rented apartment and will be a place with more character for them.


I think this could be good to put on our presentation too, as it is further research that backs up both our product and target market. What do you all think? I'm happy to talk about it during the presentation...

Laura x

New Visualisations

I've darkened the designs that are going on the presentation to show the glow in the dark better...



I've also done some visualisations of the design that will be handed out to each group as the prototype. 
I've added it to the presentation too.




Laura x



Thursday, 27 March 2014

Logo



After our discussions today I have come up with this design as a compromise for us all, so everyone's happy.

Laura x

Wednesday, 26 March 2014

logo suggestions

Hey everyone.. Im just putting out some ideas about the logo

I kind of feel the one we have, although good, doesn't really sell our company or give us a brand identity which i feel we really need!

I've played around with a really simple idea, which has a clear concept/meaning behind it so works well for us

-long rectangles to represent a strip of wallpaper
-two rectangles, as realistically our customer would be buying two rolls
-two blocks could represent apartment blocks.. the kind of buildings we are aiming our product for

Ive used the same/very similar font to the one laura and jinnipah used as i think it works really well






These were just development ideas.. i felt the vertical one works really well and would look great around a roll of wallpaper

Almost all companies have a logo that is just an image and no text, which gives them a brand identity. I feel like the last logo really didn't have this.

This new design we could just use the two blocks as our brand 'image' giving us the identity we need


this could be our 'stamp' like apple has the apple and nike has the tick etc


this would be it including writting..
I feel it looks really clean, clear and modern. It sells us well and is much more suited to our product and out market

What do you think? Hope its okay me doing this

Jordan :)

ps. I know the images are a bit blurred, they are just screen caps.. i have them saved in high quality if we chose to go with any



Finance

Jordan asked if I could explain how I got to the price of £21.41 for one roll of wall paper, I wrote the workings on a previous post but hopefully this makes a little more sense as a step by step. I'm not really sure of any other way to explain it.  Hope this helps.

So 1 kg of pigment will cost £113.835
1 kg = 1 litre 
We already know from from the TechnoGlow website that 1 litre of glow pigment will cover 3.5 square metres. 
So to cover 3.5 square metres it will cost £113.835
A standard roll of wallpaper at 10 metres x 0.52 metres has the area of 5.2 metres squared.
We have estimated that are designs will require 10% of this area (5.2 m^2) to be printed in glow in the dark pigment.
10% = 0.52 metres squared
We then need to divide 0.52 squared (10%) by 3.5 squared (the area that 1kg will cover) = 0.14857 kg which is how much ink we are going to use to cover 10% of the surface area.
We then need to multiply this figure (0.14857 kg) by the cost of 1 kg of pigment which is £113.835 = £16.91
So the price to cover 10% of 1 roll of wallpaper with the pigment, will be £16.91
We then need to add on the £4.50 for the production costs to bring our final total to £21.41

Laura x

Monday, 24 March 2014

Young professional for presentation - Katie



What is a young professional?

“The term young professional generally refers to a young person not in school who is employed in a profession or white-collar occupation. The meaning may be ambiguous and has evolved from its original narrow meaning of a young person in a professional field. Although derivative of the term 'yuppie', it has grown into its own set of meanings.” - Wikipedia

“A recent college graduate whose main objectives in life include: career advancement, becoming financially secure, spending too much of their yearly income on expensive clothing and maintaining a busy social life.” – Urban dictionary

“Young professionals are individuals working in careers that are considered white collar in nature and who are within a specified age bracket. There is actually a great deal of fluidity when it comes to identifying the specific characteristics of what constitutes young professionals, with some schools of thought considering anyone who wears business type clothing to work and is under a certain age to fit into this category. Other concepts tend to narrow the scope a bit, limiting the use of the term to individuals who are involved in specific types of careers.” – Wise GEEK

Locations include:

-          London
-          Manchester
-          Birmingham
-          Nottingham
-          Liverpool
-          Newcastle
-          Leeds
-          Edinburgh