EGOnomics

I was just reading through what I talked about in the first presentation that we did and I was reminded of this website called Faithpopcorn.com that Katie mentioned quite a while ago. 

It's really good for further consumer lifestyle trends to back up our target market. I found a trend on there called EGOnomics which is based on consumers craving recognition for their individuality. I think this really links to our product being suitable for young professionals as it will bring individuality to their rented apartment and will be a place with more character for them.

I think this could be good to put on our presentation too, as it is further research that backs up both our product and target market. What do you all think? I'm happy to talk about it during the presentation...

Laura x