Tuesday, 25 February 2014
Friday, 21 February 2014
Reflection
Hi Jordan,
Yeah I totally get what you mean about selling the product as mood lighting, completely over looked it so we will definitely add it in! sorry.
As for the target market I think it's really tricky because both young professionals and the people decorating the properties are pretty equal in importance...I'm not really sure which we are supposed to target the most? :/. Perhaps this is something that we can get Jo to help us with, and just leave it as it is for now as the presentation is only basic. Is that okay?
As for the colour scheme, I'm a bit confused as to why you're worrying? what you have said is exactly what I was imagining too. Pale, neutral tones for the majority of the imagery so that it's very sophisticated and modern, and then touches of vibrant blue/purple relating to the luminescent pigment. I guess we didn't make this too clear on the presentation as it was something that I was going to elaborate on in the voice-over.
And your visualisations are great, thanks for taking the time to do them! They are pretty much what I had in mind too :). I agree that we should put them on the presentation.
Is this okay? I'm rather busy in print on Monday, so Tuesday morning would be best if we need to meet up, however at a push I can stay after print and do some.
Laura
Yeah I totally get what you mean about selling the product as mood lighting, completely over looked it so we will definitely add it in! sorry.
As for the target market I think it's really tricky because both young professionals and the people decorating the properties are pretty equal in importance...I'm not really sure which we are supposed to target the most? :/. Perhaps this is something that we can get Jo to help us with, and just leave it as it is for now as the presentation is only basic. Is that okay?
As for the colour scheme, I'm a bit confused as to why you're worrying? what you have said is exactly what I was imagining too. Pale, neutral tones for the majority of the imagery so that it's very sophisticated and modern, and then touches of vibrant blue/purple relating to the luminescent pigment. I guess we didn't make this too clear on the presentation as it was something that I was going to elaborate on in the voice-over.
And your visualisations are great, thanks for taking the time to do them! They are pretty much what I had in mind too :). I agree that we should put them on the presentation.
Is this okay? I'm rather busy in print on Monday, so Tuesday morning would be best if we need to meet up, however at a push I can stay after print and do some.
Laura
Rough ideas.
Hi guys, I know i haven't been there for putting the powerpoint together and I'm really sorry about that but i just wanted to point out a few things i am concerned about.
I don't think we have the market clear, it seems very muddled. We are aiming to create a product that is attractive to a young professional market. The point of the product is to create a fun, exciting and enticing environment for this age range.
As Katie and Justynas research points out, many young professionals rent. Therefore our target market really is Landlords. Young professionals are the extended market (in the same way children's products are aimed at parents)
The fact some young professionals own their own place and can therefore decorate it themselves is a bonus as they will (hopefully) also buy this product too.
Obviously i don't know huge amount about markets, but i hope that makes sense?
I also think we are missing out the major factor and selling point of our product.
Research has shown, mood lighting is hugely popular right now, therefore we need to be clear that we are creating a new innovative and decretive form of mood lighting.
I am also really concerned about the colour scheme. I have been saying all along that black/white/grey is the way to go. Having discussions with Laura she felt we should have a touch of colour so we settled on the colour scheme i put on the trend board.
However i just wanted to post a few images of the types of environment i imagine our product to be placed…
As you can see they are all white walls or white and grey feature walls (there is also some neutral stone colours)
For this reason i personally don't feel going with colour is a good idea, obviously if you all disagree then that is fine i just thought i should raise this point.
Most people who rent have their own taste/colour preferences so take their own soft furnishings. They would therefore struggle if their belongings clashed with the colour on the wall.
I also don't want to step on any toes with what i have done, put i quickly did a rough design and a few visualisations of our 'product' just to highlight the point i am trying to make..
Using the Beetham tower in manchester (part hilton part trendy modern apartments) as inspiration i did this really quick and simple design.
I just did a very quick visualisation to show the design in situ (i removed the lamp for ease and speed)
The design is really non invasive (using the plain white and greys) meaning cushions and accessories don't have to be matched to colours etc.
I then did a night time visualisation. It isn't perfect i know, but it was quick.
There are a few panels/areas of the wallpaper that glow giving the room the funky and playful 'mood lighting' i thought we were trying to achieve.
I also think, if you want to, we could throw these designs into the powerpoint, so what we want to achieve is clear to see.
Im not sure though, what do you all think? I will go with the majority.. I just feel that with the information we have all gathered maybe the initial trend and colours I did isn't right and we should return to the daytime/understated.. nightime/mood lighting
Jordan
I don't think we have the market clear, it seems very muddled. We are aiming to create a product that is attractive to a young professional market. The point of the product is to create a fun, exciting and enticing environment for this age range.
As Katie and Justynas research points out, many young professionals rent. Therefore our target market really is Landlords. Young professionals are the extended market (in the same way children's products are aimed at parents)
The fact some young professionals own their own place and can therefore decorate it themselves is a bonus as they will (hopefully) also buy this product too.
Obviously i don't know huge amount about markets, but i hope that makes sense?
I also think we are missing out the major factor and selling point of our product.
Research has shown, mood lighting is hugely popular right now, therefore we need to be clear that we are creating a new innovative and decretive form of mood lighting.
I am also really concerned about the colour scheme. I have been saying all along that black/white/grey is the way to go. Having discussions with Laura she felt we should have a touch of colour so we settled on the colour scheme i put on the trend board.
However i just wanted to post a few images of the types of environment i imagine our product to be placed…
As you can see they are all white walls or white and grey feature walls (there is also some neutral stone colours)
For this reason i personally don't feel going with colour is a good idea, obviously if you all disagree then that is fine i just thought i should raise this point.
Most people who rent have their own taste/colour preferences so take their own soft furnishings. They would therefore struggle if their belongings clashed with the colour on the wall.
I also don't want to step on any toes with what i have done, put i quickly did a rough design and a few visualisations of our 'product' just to highlight the point i am trying to make..
Using the Beetham tower in manchester (part hilton part trendy modern apartments) as inspiration i did this really quick and simple design.
The design is really non invasive (using the plain white and greys) meaning cushions and accessories don't have to be matched to colours etc.
There are a few panels/areas of the wallpaper that glow giving the room the funky and playful 'mood lighting' i thought we were trying to achieve.
I also think, if you want to, we could throw these designs into the powerpoint, so what we want to achieve is clear to see.
Im not sure though, what do you all think? I will go with the majority.. I just feel that with the information we have all gathered maybe the initial trend and colours I did isn't right and we should return to the daytime/understated.. nightime/mood lighting
Jordan
Our Company Competitors
2.
Carnovsky is a Milan based artist/designer
duo comprised of Francesco Rugi and Silvia Quintanilla. RGB is a work about the
exploration of the “surface’s deepness”. RGB designs create surfaces that
mutate and interact with different chromatic stimulus. Carnovsky's RGB is an on-going
project that experiments with the interaction between printed and light colours.
The resulting images are unexpected and disorienting. The colours mix up, the lines and shapes entwine becoming
oneiric and not completely clear. Through a colour filter (a light or a transparent material) it
is possible to see clearly the layers in which the image is composed. The
filter's colours are red, green and
blue, each one of them serves to reveal one of the three layers.
Meystyle has given wallpaper a modern twist
with the help of some embedded LEDs and Swarovski crystals. Orange, turquoise
and gold are the colours of choice, and both the LEDs and Swarovski crystals
are painstakingly hand-applied at the company’s London studio. This product
sees the LEDs embedded into the wallpaper fully, allowing it to be hung just
like more traditional wall covering. The company holds no stock of any
particular design, so each wallpaper is created specifically for the client.
The wallpaper can be delivered and fitted by one’s interior decorators of
choice, or alternatively, the Meystyle team can fit it.
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