She added that property-owners looking to attract young professionals could hire expert interior designers to help them create the right look for their target tenants.
According to Ms McKenzie, due to the huge growth in buy-to-let investors, and also in part to the housing slump where owners are renting out their homes, there are now a lot more properties available to rent and as such prospective tenants can afford to be picky.
This, coupled with the popularity of home makeover TV shows, is making people more aware of interior trends and means that landlords need to work harder to make sure their properties meet people's expectations.
"Renters are much more aware of design trends, and they now have much more choice too - so they'll becoming pickier about decor -and want something much more aspirational than they might have settled for five years ago," she stated.
This is good because it shows that young professionals are wanting to be on trend,especially in their first home/apartment/flat where they will want to make it a personal space for themselves. However the arcticle did also state that...
'The publication's editorial director Isobel McKenzie said that people living in rented accommodation are unlikely to redecorate themselves as they are unwilling to invest their own money in a property they do not own but they will be attracted by lifestyle touches added by the landlord. They may even be willing to part with more rent.'
which is a bit annoying as it suggests that they wouldn't be putting up their own wallpaper. However we could still do free standing or hanging wall panels as Jo suggested in the last session to us.I also found this quote ' "Presenting a property in a newly-painted, plain state is an easy way to make it more attractive. It means tenants can put their own pictures up, or bring in coloured furniture and accessories to individualise each room." which supports our idea to keep the colour scheme neutral with hints of colour for our wall paper/hangings, with the glow in the dark adding personality and individuality to the flat at night.
Here is a link to an article that provides evidence that DIY decorating of newly brought first homes, is something that young people/professionals are interested in.
http://www.addicted2decorating.com/design-plan-modern-living-for-a-young-professional.html
If your landlord is ok with it then def go for it. I rent and have always decorated throughout if allowed. You get expert at matching carpets that were not your own choice with colour schemes and themes that you love. You want to feel like your living in your own home not simply borrowing someone elses. Im not allowed to decorate my current home. Its a white and beige box so Ive got cushions and throws and wall stickers and funky bright furniture to stamp my personality on it....
as long as its ok with your landlord then it sould b fine we painted ours and put up new wallpaper up in the livingroom....
If the landlord has written on the agreement that you must seek permission then you MUST do so. Its NOT your home, its the landlords and they OWN the home so have say in what cosmetic work gets done to it....
These people's experiences of decorating rented flats and home seem to show that they is some leniency when it comesto wallpaper and paint, so that is positive for our idea! People are going to want to live in a space that's personal to them and I think our product could provide our target market (young professionals) with what they are after.
Laura x
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