I don't think we have the market clear, it seems very muddled. We are aiming to create a product that is attractive to a young professional market. The point of the product is to create a fun, exciting and enticing environment for this age range.
As Katie and Justynas research points out, many young professionals rent. Therefore our target market really is Landlords. Young professionals are the extended market (in the same way children's products are aimed at parents)
The fact some young professionals own their own place and can therefore decorate it themselves is a bonus as they will (hopefully) also buy this product too.
Obviously i don't know huge amount about markets, but i hope that makes sense?
I also think we are missing out the major factor and selling point of our product.
Research has shown, mood lighting is hugely popular right now, therefore we need to be clear that we are creating a new innovative and decretive form of mood lighting.
I am also really concerned about the colour scheme. I have been saying all along that black/white/grey is the way to go. Having discussions with Laura she felt we should have a touch of colour so we settled on the colour scheme i put on the trend board.
However i just wanted to post a few images of the types of environment i imagine our product to be placed…
As you can see they are all white walls or white and grey feature walls (there is also some neutral stone colours)
For this reason i personally don't feel going with colour is a good idea, obviously if you all disagree then that is fine i just thought i should raise this point.
Most people who rent have their own taste/colour preferences so take their own soft furnishings. They would therefore struggle if their belongings clashed with the colour on the wall.
I also don't want to step on any toes with what i have done, put i quickly did a rough design and a few visualisations of our 'product' just to highlight the point i am trying to make..
Using the Beetham tower in manchester (part hilton part trendy modern apartments) as inspiration i did this really quick and simple design.
The design is really non invasive (using the plain white and greys) meaning cushions and accessories don't have to be matched to colours etc.
There are a few panels/areas of the wallpaper that glow giving the room the funky and playful 'mood lighting' i thought we were trying to achieve.
I also think, if you want to, we could throw these designs into the powerpoint, so what we want to achieve is clear to see.
Im not sure though, what do you all think? I will go with the majority.. I just feel that with the information we have all gathered maybe the initial trend and colours I did isn't right and we should return to the daytime/understated.. nightime/mood lighting
Jordan
No comments:
Post a Comment